.documentary

Variety- The Children's Charity
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Case Study: Variety- The Children's Charity

Working closely with Variety the Children’s Charity, we created a brand-funded documentary about the Victorian Variety Bash event. Narrated by Australian identity Wilbur Wilde, we worked in association with Mushroom records and musician Mike Brady.

This hour-long documentary for ‘Bash’ entrants aimed at increasing brand loyalty towards Variety, and generated significant fund raising for this charity. Whilst a web mini series launched during the event was rolled out to drive new audience for the brand.

Platform

  • Limited Run Hard Copy
  • Youtube
  • Social networking
  • Video Communications

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