Variety- The Children's CharityO
Case Study: Variety- The Children's Charity
Working closely with Variety the Children’s Charity, we created a brand-funded documentary about the Victorian Variety Bash event. Narrated by Australian identity Wilbur Wilde, we worked in association with Mushroom records and musician Mike Brady.
This hour-long documentary for ‘Bash’ entrants aimed at increasing brand loyalty towards Variety, and generated significant fund raising for this charity. Whilst a web mini series launched during the event was rolled out to drive new audience for the brand.
- Limited Run Hard Copy
- Social networking
- Video Communications